Amazon Product Image Requirements and Best Practices (2026)

Getting your product images right on Amazon is non-negotiable. Listings with high-quality, compliant images convert at rates 2-3x higher than those with poor visuals. But Amazon enforces strict image guidelines, and even a minor violation can suppress your listing from search results.

This guide covers every requirement you need to meet in 2026, from main image rules to A+ Content specs, plus a batch workflow for preparing images across your entire catalog.

Amazon Image Requirements Overview

Amazon sets clear technical boundaries for product images. Every image you upload must meet these baseline specs.

Technical minimums and maximums:

Specification	Requirement
Minimum size	1000 x 1000 px (enables zoom)
Maximum size	10,000 x 10,000 px
Recommended size	2000 x 2000 px
Accepted formats	JPEG (.jpg), PNG, TIFF, GIF (non-animated)
Color profile	sRGB
Color mode	RGB (not CMYK)

Why 2000x2000 is the sweet spot: Amazon’s zoom feature requires at least 1000px on the longest side, but 2000x2000 delivers sharp zoom across desktop and mobile. Going larger than 2000px adds upload time without meaningful visual improvement for most products.

Square images (1:1 aspect ratio) are strongly recommended. Non-square images will display with white padding, which wastes valuable visual real estate in search results.

Main Image Rules

The main image (also called the MAIN or hero image) is the single most important image in your listing. It appears in search results, the buy box, and category browsing pages. Amazon enforces strict rules here, and violations lead to suppressed listings.

Mandatory requirements for main images:

• Pure white background — RGB values of exactly 255, 255, 255
• Product fills 85% or more of the image frame
• No text, logos, or watermarks anywhere on the image
• No props, accessories, or items not included in the purchase
• Professional quality — sharp focus, accurate color, proper exposure
• Product only — no packaging unless packaging is a key selling feature (gift boxes, for example)

Category-specific rules:

• Apparel: Must be photographed on a human model or flat-lay. Ghost mannequins are allowed in most apparel categories. Hangers are not permitted for main images.
• Shoes: Must show a single shoe, angled at a 45-degree view in most categories.
• Books/Media: Front cover image required.
• Bundles: All items in the bundle should be visible.

What triggers suppression: Amazon uses automated image recognition to scan main images. The most common suppression triggers include visible watermarks, colored or lifestyle backgrounds, text overlays, and images that are too small to enable zoom.

Secondary Image Best Practices

Amazon allows up to 6-8 secondary images (7-9 total slots including the main image, varying by category). Using all available slots correlates strongly with higher conversion rates. Each secondary image should serve a specific purpose.

Recommended secondary image sequence:

1. Lifestyle image — Show the product being used in a real-world setting. This helps customers visualize owning it.
2. Infographic with key features — Annotate the product with callouts highlighting dimensions, materials, and unique selling points.
3. Scale or size reference — Show the product next to a common object or held in a hand so buyers understand dimensions.
4. Close-up detail shots — Highlight texture, stitching, connectors, controls, or any quality indicator.
5. Comparison image — Show what’s included vs. competitor products, or before/after results.
6. Packaging shot — Show the retail packaging if it adds perceived value.
7. Additional lifestyle angle — A second use case or setting.

Infographic design tips: Use clean, readable fonts at minimum 30pt equivalent. Stick to 3-5 callouts per image to avoid clutter. Maintain your brand’s color palette for consistency across your catalog. Amazon recommends that infographic images still meet the 2000x2000 resolution standard.

A+ Content (Enhanced Brand Content)

A+ Content (formerly Enhanced Brand Content) lets brand-registered sellers replace the standard text description with rich media modules. Listings with A+ Content see conversion rate increases of 3-10% on average.

Key A+ Content image specifications:

Module Type	Image Dimensions	Notes
Standard comparison chart	150 x 300 px per cell	Up to 5 products across
Standard image and text	970 x 300 px	Text alongside or below
Standard four-image and text	220 x 220 px each	Grid layout
Standard single image	970 x 600 px	Full-width banner
Standard image header	970 x 600 px	Top of A+ section

Best practices for A+ Content images:

• Use every available module — Amazon allows up to 5 modules per listing.
• Tell a story — Lead with brand story, then features, then social proof.
• Keep text on images minimal — Supplement with the text fields provided.
• Consistent branding — Use the same fonts, colors, and style across all modules and listings.
• Optimize file size — A+ images should be JPEG at quality 85 for fast page loads. Large images slow the listing page and hurt mobile experience.

Preparing Images with BulkImagePro

Processing images for a single product is manageable. But when you’re listing 50, 100, or 500 SKUs, you need a batch workflow. Here is a step-by-step process for preparing Amazon-ready images at scale.

Step 1: Resize to Amazon Specifications

Upload all your product photos to BulkImagePro’s bulk resize tool. Set the target dimensions to 2000 x 2000 pixels with the fit method set to “contain” so images are not cropped or distorted. This ensures every image meets Amazon’s zoom requirement.

Step 2: Compress for Fast Uploads

Load your resized images into BulkImagePro’s compressor. Set JPEG quality to 85. This reduces file sizes by 40-60% while maintaining the sharpness Amazon requires. Smaller files also upload faster through Seller Central, which matters when you are processing hundreds of images.

Step 3: Verify White Background

For main images, verify that the background is pure white (RGB 255, 255, 255). If your photos were shot on a slightly off-white or gray background, you will need to correct this in photo editing software before the resize and compress steps.

Step 4: Organize by SKU

Name files using a consistent convention: SKU-01-main.jpg, SKU-02-lifestyle.jpg, SKU-03-infographic.jpg. This makes bulk uploads through Seller Central’s inventory file template straightforward, and prevents mix-ups across your catalog.

Step 5: Upload and Review

Upload through Seller Central and check each listing within 24 hours. Amazon’s image processing can take time, and suppression notices may not appear immediately. Spot-check your highest-traffic listings first.

Common Rejection Reasons and Fixes

Amazon rejects or suppresses images for specific, fixable reasons. Here are the most common issues and how to resolve each one.

• Watermark or logo on main image — Remove all text overlays, brand logos, and watermarks from the main image. Logos are allowed on secondary images only.
• Non-white background — Reshoot on a pure white sweep, or use background removal software and replace with RGB 255,255,255 white.
• Image too small — Resize to at least 1000x1000px. Use BulkImagePro’s bulk resize to batch-resize all undersized images to 2000x2000.
• Wrong file format — Convert to JPEG, PNG, or TIFF. Amazon does not accept BMP, SVG, or PSD files.
• Text or promotional content on main image — Remove all text including “Best Seller,” “Sale,” or feature callouts from the main image. Save these for secondary images or infographics.
• Borders or frames — Remove any decorative borders, drop shadows, or frames. The product should sit on the white background with no visual embellishments.
• Multiple products shown — The main image should show only the exact item the customer receives. Remove any props, accessories, or items sold separately.
• Blurry or low quality — Reshoot with proper lighting and a tripod. Ensure focus is locked on the product before capturing. Review our e-commerce product photography guide for setup tips.

Amazon Image Optimization Checklist

Run through this list before uploading any product image:

• Dimensions are 2000 x 2000 px (or at minimum 1000 x 1000 px)
• File format is JPEG, PNG, or TIFF
• Color profile is sRGB
• Main image has pure white background (RGB 255,255,255)
• Product fills 85%+ of the frame on main image
• No text, logos, or watermarks on main image
• All 7-9 image slots are used
• Secondary images include lifestyle, infographic, and detail shots
• File size is optimized (under 1MB per image)
• File names follow a consistent SKU-based convention

FAQ

What is the ideal image size for Amazon product listings?

The ideal size is 2000 x 2000 pixels. This exceeds Amazon's minimum requirement of 1000 x 1000 pixels and ensures the zoom function works well on both desktop and mobile. Square images are strongly recommended to avoid white padding in search results.

Why was my Amazon listing image rejected?

The most common rejection reasons are a non-white background on the main image, text or watermarks visible on the main image, the image being too small (under 1000px), or including props and accessories not sold with the product. Check Amazon's image suppression notification in Seller Central for the specific reason.

Does Amazon accept WebP images?

No. As of 2026, Amazon Seller Central accepts JPEG, PNG, TIFF, and non-animated GIF formats only. WebP is not supported for product image uploads. Use JPEG for photographs and PNG if you need transparency.

How many images should I upload per Amazon listing?

Use every available slot -- typically 7 to 9 images depending on the category. Listings with more images consistently outperform those with fewer. Include a mix of main product, lifestyle, infographic, detail, and scale-reference images.

Can I use lifestyle backgrounds on Amazon product images?

Only on secondary images. The main image must have a pure white background (RGB 255, 255, 255). Secondary images can and should include lifestyle shots showing the product in real-world use to help customers visualize ownership.

What JPEG quality setting should I use for Amazon images?

A JPEG quality setting of 85 provides the best balance between file size and visual sharpness for Amazon. This keeps images under 1MB while maintaining the detail required for Amazon's zoom feature. Going above 90 increases file size significantly with minimal visible benefit.

How do I batch prepare images for multiple Amazon SKUs?

Use a batch processing tool like BulkImagePro's bulk resize to standardize all images to 2000x2000 pixels, then compress them with BulkImagePro's compressor at JPEG quality 85. Name files using a consistent SKU-based convention (SKU-01-main.jpg) and upload through Seller Central's inventory file template.

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