Image Dimensions Reference: Every Platform, Every Use Case
I made this page because I was sick of having thirty browser tabs open every time I needed to look up an image size. Instagram changed their recommended dimensions again? Another tab. Client needs Amazon product images and Shopify hero banners in the same batch? Two more tabs. Pinterest updated their pin specs? You get the idea.
So here it is — every image dimension I’ve ever had to look up, organized by platform and use case, all on one page. I keep this updated as platforms change their specs (and they change them constantly). Bookmark it. I did.
If you’re working with a batch of images and need to hit specific dimensions across multiple platforms, the fastest path is to use a bulk photo resizer and knock them all out at once. But first, you need to know what sizes to target. That’s what this page is for.
The Social Media Dimensions You’ll Actually Need in 2026
Social platforms are the number one reason people look up image dimensions. Every platform has its own specs, they all update them without warning, and uploading the wrong size means your carefully designed content gets cropped, stretched, or compressed into something that looks like it was made in 2009.
Here’s everything, organized by platform. I’ve included the dimensions that actually matter for day-to-day posting — not every obscure ad spec that only media buyers need.
Instagram is pickier about image quality than any other platform. Upload something slightly off and their compression algorithm will punish you for it.
| Image Type | Dimensions (px) | Aspect Ratio | Notes |
|---|---|---|---|
| Profile photo | 320 x 320 | 1:1 | Displays circular |
| Square feed post | 1080 x 1080 | 1:1 | The classic |
| Portrait feed post | 1080 x 1350 | 4:5 | Takes up more screen space — better engagement |
| Landscape feed post | 1080 x 566 | 1.91:1 | Least screen real estate, rarely recommended |
| Stories / Reels | 1080 x 1920 | 9:16 | Keep text in center 1080 x 1420 safe zone |
| Carousel | 1080 x 1080 or 1080 x 1350 | 1:1 or 4:5 | All slides must use same ratio |
| IGTV cover | 420 x 654 | 1:1.55 | Displayed in grid at 1:1 crop |
Quick tip: portrait posts at 4:5 consistently outperform square and landscape because they physically take up more of the screen while someone’s scrolling. If you’re only going to remember one Instagram dimension, make it 1080 x 1350.
Facebook is less aggressive about compression than Instagram, but they still have opinions about what size your images should be.
| Image Type | Dimensions (px) | Aspect Ratio | Notes |
|---|---|---|---|
| Profile photo | 170 x 170 | 1:1 | 176 x 176 on desktop; circular crop |
| Cover photo | 851 x 315 | 2.7:1 | Mobile shows center 640 x 360 |
| Feed (landscape) | 1200 x 630 | 1.91:1 | Default link share size too |
| Feed (square) | 1080 x 1080 | 1:1 | Works well for most content |
| Feed (portrait) | 1080 x 1350 | 4:5 | Same as Instagram |
| Stories / Reels | 1080 x 1920 | 9:16 | Same safe zone rules as Instagram |
| Event cover | 1920 x 1005 | 1.91:1 | Larger than standard cover |
| Group cover | 1640 x 856 | 1.91:1 | Heavy mobile cropping |
| Ad (single image) | 1200 x 628 | 1.91:1 | Meta’s recommended ad spec |
Twitter / X
X has simplified some things and complicated others since the rebrand. The core image specs haven’t changed dramatically, though.
| Image Type | Dimensions (px) | Aspect Ratio | Notes |
|---|---|---|---|
| Profile photo | 400 x 400 | 1:1 | Minimum 200 x 200; circular crop |
| Header banner | 1500 x 500 | 3:1 | Edges may crop on mobile |
| Single image tweet | 1200 x 675 | 16:9 | Optimal for timeline display |
| Two-image tweet | 700 x 800 each | 7:8 | Side by side |
| Link preview (card) | 1200 x 628 | 1.91:1 | Set via OG meta tags |
| DM image | 1200 x 675 | 16:9 | Same as tweet images |
Professional context, so image quality matters even more here. Blurry or poorly-sized images undermine credibility faster on LinkedIn than anywhere else.
| Image Type | Dimensions (px) | Aspect Ratio | Notes |
|---|---|---|---|
| Profile photo | 400 x 400 | 1:1 | Minimum 200 x 200 |
| Background banner | 1584 x 396 | 4:1 | Narrow — plan your design accordingly |
| Feed post | 1200 x 627 | 1.91:1 | Or 1080 x 1080 for square |
| Article cover | 1200 x 644 | 1.86:1 | LinkedIn article header |
| Company logo | 300 x 300 | 1:1 | Shows small in most contexts |
| Company cover | 1128 x 191 | ~6:1 | Very wide, very short |
| Life tab hero | 1128 x 376 | 3:1 | Company page section |
TikTok
Vertical video platform, but you still need static images for profile and thumbnail purposes.
| Image Type | Dimensions (px) | Aspect Ratio | Notes |
|---|---|---|---|
| Profile photo | 200 x 200 | 1:1 | Circular crop |
| Video / photo post | 1080 x 1920 | 9:16 | Keep key elements away from edges |
| Cover thumbnail | 1080 x 1920 | 9:16 | Selectable from video or uploaded |
| Carousel post | 1080 x 1920 | 9:16 | Up to 35 slides |
Pinterest rewards vertical images more than any other platform. Taller pins get more real estate in the feed and consistently earn more engagement.
| Image Type | Dimensions (px) | Aspect Ratio | Notes |
|---|---|---|---|
| Profile photo | 165 x 165 | 1:1 | Circular crop |
| Standard pin | 1000 x 1500 | 2:3 | The sweet spot |
| Idea pin | 1080 x 1920 | 9:16 | Story-style format |
| Infographic pin | 1000 x 2100 | ~1:2.1 | Maximum practical height |
| Board cover | 600 x 600 | 1:1 | Square crop |
YouTube
YouTube thumbnails are arguably the most important single image dimension on this entire page. A good thumbnail is the difference between someone clicking your video or scrolling past it.
| Image Type | Dimensions (px) | Aspect Ratio | Notes |
|---|---|---|---|
| Channel profile photo | 800 x 800 | 1:1 | Circular display |
| Channel banner | 2560 x 1440 | 16:9 | Safe area: 1546 x 423 center |
| Video thumbnail | 1280 x 720 | 16:9 | Minimum 640px wide; under 2 MB |
| Community post image | 1200 x 675 | 16:9 | Same as standard post |
For a deeper look at optimizing images specifically for social media workflows, including format selection and compression tips, check out our social media image formats guide.
What the E-Commerce Platforms Actually Require
E-commerce image requirements aren’t just suggestions — platforms like Amazon will actively suppress your listings if you get them wrong. Each marketplace has its own standards, and they enforce them with varying degrees of strictness.
Amazon
Amazon is the strictest of the bunch. Their automated image recognition system checks main images and will flag violations within hours.
| Specification | Requirement |
|---|---|
| Minimum size | 1000 x 1000 px (enables zoom) |
| Recommended size | 2000 x 2000 px |
| Maximum size | 10,000 x 10,000 px |
| Main image background | Pure white (RGB 255, 255, 255) |
| Product fill | 85% or more of frame |
| Accepted formats | JPEG, PNG, TIFF, non-animated GIF |
| Image slots | 7-9 per listing (use them all) |
For the full breakdown of Amazon’s rules, including the main image restrictions that trip up even experienced sellers, see our Amazon product image requirements guide.
Shopify
Shopify gives you more creative freedom than Amazon, but you still need to hit specific sizes for different parts of your store.
| Section | Recommended Size (px) | Aspect Ratio | Notes |
|---|---|---|---|
| Product main image | 2048 x 2048 | 1:1 | Enables zoom on retina displays |
| Collection page | 1024 x 1024 | 1:1 | Grid thumbnail |
| Hero / slideshow banner | 1920 x 1080 | 16:9 | Full-width section |
| Blog featured image | 1200 x 800 | 3:2 | Blog grid display |
| Collection banner | 1920 x 600 | ~3:1 | Wide header banner |
| Logo | 450 x 250 max | Varies | SVG preferred |
| Favicon | 32 x 32 | 1:1 | PNG with transparency |
We go much deeper into Shopify-specific optimization in our Shopify product image optimization guide.
Etsy
Etsy’s requirements are more relaxed, but the best-performing shops treat image quality as seriously as any Amazon seller.
| Specification | Requirement |
|---|---|
| Minimum size | 2000 px on shortest side |
| Recommended | 2700 x 2025 px (landscape 4:3) |
| Maximum file size | 1 MB per image |
| Accepted formats | JPEG, PNG, GIF |
| Images per listing | Up to 10 |
| First image | Thumbnail in search results — make it count |
eBay
eBay has quietly improved its image standards over the past couple of years.
| Specification | Requirement |
|---|---|
| Minimum size | 500 x 500 px |
| Recommended size | 1600 x 1600 px |
| Maximum file size | 12 MB |
| Accepted formats | JPEG, PNG, GIF, TIFF |
| Background | White or light preferred for categories with stock photo look |
| Images per listing | Up to 24 (free) |
WooCommerce
WooCommerce is self-hosted, so you set your own specs. That said, most well-optimized WooCommerce stores converge on similar numbers.
| Image Type | Recommended Size (px) | Notes |
|---|---|---|
| Product main image | 1200 x 1200 to 2000 x 2000 | Theme-dependent; square is safest |
| Catalog thumbnail | 600 x 600 | Grid display on shop page |
| Gallery image | 1200 x 1200 | Lightbox / zoom view |
| Category banner | 1920 x 600 | If your theme supports it |
For a comprehensive look at how image optimization connects to e-commerce conversion rates, our e-commerce image optimization guide covers strategies across all platforms.
Email Marketing: The Dimensions Nobody Remembers
I’ve seen email marketers who can recite every Instagram dimension from memory but blank completely when asked about hero image sizes for Mailchimp. Email images are tricky because they need to work across dozens of email clients that all render HTML slightly differently.
Here are the dimensions that work reliably across Gmail, Outlook, Apple Mail, and the major mobile clients.
| Image Type | Recommended Size (px) | Notes |
|---|---|---|
| Hero / header image | 600 x 300 to 640 x 320 | Full-width in most templates |
| Product card | 300 x 300 or 280 x 280 | Side-by-side in 2-column layouts |
| Thumbnail | 150 x 150 | Small product grid or sidebar |
| Email banner / header logo | 600 x 100 or 640 x 100 | Top of email; keep file size tiny |
| Footer image | 600 x 80 | Social icons, legal, branding |
| Background image | 640 x 480 minimum | Many clients block background images entirely |
| GIF / animated | 600 x 400 max | Keep under 1 MB or many clients won’t load it |
A few things that consistently bite people with email images. First, Outlook (desktop) still doesn’t reliably render background images — always have a fallback background color. Second, the total email size including all images should stay under 100 KB of HTML and ideally under 800 KB total with images, otherwise Gmail clips the message. Third, retina displays are everywhere now, so consider designing at 2x your display size and then using HTML width/height attributes to scale down — this makes images crisp on high-DPI screens.
For more on getting email images right, our email image sizes guide goes deeper on responsive techniques and client-specific quirks.
Web Design Sizes That Save You from Guessing
Web design dimensions are less standardized than social media because every site is different. But after building and optimizing hundreds of websites’ worth of images, these are the numbers I come back to over and over.
Common Web Image Sizes
| Element | Recommended Size (px) | Aspect Ratio | Notes |
|---|---|---|---|
| Hero section (full-width) | 1920 x 1080 | 16:9 | Scale down for smaller viewports via CSS |
| Hero section (contained) | 1440 x 810 | 16:9 | For max-width container layouts |
| Blog featured / OG image | 1200 x 630 | 1.91:1 | Also used for social sharing previews |
| Blog content image | 800 x 450 to 1200 x 675 | 16:9 | Match your content column width at 2x |
| Thumbnail (small) | 300 x 300 or 400 x 300 | 1:1 or 4:3 | Grid layouts, related post previews |
| Thumbnail (medium) | 600 x 400 | 3:2 | Card-style layouts |
| Favicon | 32 x 32 | 1:1 | ICO or PNG |
| Apple touch icon | 180 x 180 | 1:1 | For iOS home screen bookmark |
| OG image (Open Graph) | 1200 x 630 | 1.91:1 | Facebook, LinkedIn, Slack, Discord previews |
| Twitter card image | 1200 x 628 | ~1.91:1 | Nearly identical to OG image |
| Logo (header) | Varies (200-400 wide) | Varies | SVG preferred; PNG fallback with transparency |
| Background texture/pattern | 400 x 400 to 800 x 800 | 1:1 | Tiled via CSS |
A Note About Responsive Design
These dimensions are starting points. Modern responsive design means your images need to work across viewports from 320px wide (small phones) to 2560px+ (ultrawide monitors). The smart approach: upload at the largest dimension you’ll need, then use srcset and sizes attributes to let the browser pick the right version for each device. Our responsive images guide covers the full implementation, including which breakpoints to target and how to write the markup. Your CMS or CDN might handle this automatically — Shopify does, WordPress with the right plugins does, and most static site generators support it.
For hero images specifically, I typically upload at 1920px wide and let CSS handle scaling. Going wider than 1920px adds significant file weight with diminishing visual returns for the vast majority of your visitors.
Print Dimensions: When Pixels Meet Paper
Print is a completely different world from web. The key number is 300 DPI (dots per inch) — that’s the standard for high-quality print output. Below 300 DPI and you’ll start seeing pixelation. At 150 DPI you’ll definitely see it. At 72 DPI (screen resolution) it’ll look terrible on paper.
Here’s every standard print size with the pixel dimensions you need at 300 DPI.
Standard Photo Print Sizes
| Print Size (inches) | Pixels at 300 DPI | Common Use |
|---|---|---|
| 4 x 6 | 1200 x 1800 | Standard photo print |
| 5 x 7 | 1500 x 2100 | Greeting cards, small frames |
| 6 x 8 | 1800 x 2400 | Medium photo print |
| 8 x 10 | 2400 x 3000 | Portrait, framing |
| 8.5 x 11 (US Letter) | 2550 x 3300 | Standard document |
| 11 x 14 | 3300 x 4200 | Large frame, gallery print |
| 11 x 17 (Tabloid) | 3300 x 5100 | Small poster |
| 16 x 20 | 4800 x 6000 | Large print, canvas |
| 18 x 24 | 5400 x 7200 | Poster |
| 24 x 36 | 7200 x 10800 | Large poster |
ISO Paper Sizes (A-Series)
| Paper Size | Dimensions (mm) | Pixels at 300 DPI |
|---|---|---|
| A5 | 148 x 210 | 1748 x 2480 |
| A4 | 210 x 297 | 2480 x 3508 |
| A3 | 297 x 420 | 3508 x 4961 |
| A2 | 420 x 594 | 4961 x 7016 |
| A1 | 594 x 841 | 7016 x 9933 |
| A0 | 841 x 1189 | 9933 x 14043 |
The DPI Rule of Thumb
Not everything needs 300 DPI. If someone’s viewing a poster from six feet away, 150 DPI looks fine. Billboard? 30-50 DPI is standard because nobody’s pressing their face against it. The formula is simple: pixel dimension = print size in inches x DPI. So a 16x20 inch print at 150 DPI needs 2400 x 3000 pixels instead of 4800 x 6000.
But when a client or print shop says “send it at 300 DPI” — just do it. The conversation about viewing distance isn’t worth having with someone who’s already made up their mind.
Display Resolutions and Wallpaper Sizes
Whether you’re creating desktop wallpapers, digital signage, or presentation backgrounds, here are the standard display resolutions you need to know.
| Resolution Name | Dimensions (px) | Aspect Ratio | Common Use |
|---|---|---|---|
| HD (720p) | 1280 x 720 | 16:9 | Budget monitors, streaming |
| Full HD (1080p) | 1920 x 1080 | 16:9 | Most common desktop resolution |
| QHD (1440p) | 2560 x 1440 | 16:9 | Gaming monitors, mid-range |
| 4K UHD | 3840 x 2160 | 16:9 | High-end desktop, TV |
| 5K | 5120 x 2880 | 16:9 | Apple Studio Display, iMac |
| 8K UHD | 7680 x 4320 | 16:9 | Professional video, future-proofing |
| Ultrawide (UWFHD) | 2560 x 1080 | 21:9 | Ultrawide monitors |
| Ultrawide (UWQHD) | 3440 x 1440 | 21:9 | Premium ultrawide monitors |
| Super Ultrawide | 5120 x 1440 | 32:9 | Samsung G9 and similar |
| MacBook Air (M2+) | 2560 x 1664 | ~3:2 | Apple laptop |
| MacBook Pro 14” | 3024 x 1964 | ~3:2 | Apple laptop |
| MacBook Pro 16” | 3456 x 2234 | ~3:2 | Apple laptop |
| iPad Pro 12.9” | 2048 x 2732 | 3:4 | Apple tablet |
| iPhone 15 Pro Max | 1290 x 2796 | ~9:19.5 | Apple phone |
If you’re creating wallpapers or background images for distribution, target 3840 x 2160 (4K) as your default. It scales down cleanly to every lower resolution and covers the majority of users. For ultrawide wallpapers, create a separate version at 3440 x 1440.
The Batch Resize Shortcut
Here’s the thing about this entire reference page — knowing the right dimensions is only half the problem. The other half is actually resizing your images to hit those dimensions, especially when you need multiple sizes from the same source images.
Say you’re launching a product and you need images for your Amazon listing (2000 x 2000), Shopify store (2048 x 2048), Instagram feed (1080 x 1350), Pinterest pin (1000 x 1500), email newsletter hero (640 x 320), and an OG image for your blog post about the launch (1200 x 630). That’s six different dimensions from the same original photo. Doing that manually in Photoshop for even ten products is an afternoon you’ll never get back.
BulkImagePro’s bulk resize tool handles exactly this scenario. Upload your images, set the target dimensions, and download the resized versions. You can process up to 50 images per batch, everything runs locally in your browser (nothing gets uploaded to a server), and it’s free.
Here’s the workflow I use:
- Start with your highest-resolution originals — always resize down, never up.
- Resize to the largest target first — if you need both 2048 x 2048 for Shopify and 1024 x 1024 for thumbnails, do the big one first.
- Use the bulk crop tool for aspect ratio changes — going from 1:1 product shots to 4:5 Instagram portraits requires cropping, not just resizing.
- Compress after resizing — run the final images through BulkImagePro’s compressor to hit target file sizes without unnecessary quality loss.
- Check the aspect ratio calculator if you’re unsure whether a resize will distort your images.
This workflow takes minutes instead of hours, and you get consistent, properly-sized images for every platform in a single sitting. Our bulk image resizing guide covers advanced batch techniques if you’re working with larger catalogs.
Aspect Ratio Quick Reference
Sometimes you know the aspect ratio you need but not the exact pixel dimensions. Or you’re trying to figure out whether cropping from one size to another will look weird. This table maps the most common ratios to where they’re used and typical pixel dimensions.
| Aspect Ratio | Common Pixel Sizes | Where It’s Used |
|---|---|---|
| 1:1 (Square) | 1080x1080, 1200x1200, 2000x2000 | Instagram feed, product images, profile photos |
| 4:5 (Portrait) | 1080x1350 | Instagram/Facebook portrait posts |
| 3:2 | 1200x800, 1500x1000 | Standard photos, blog images, MacBook screens |
| 4:3 | 1024x768, 2048x1536 | iPad, traditional monitors, some cameras |
| 16:9 (Widescreen) | 1280x720, 1920x1080, 3840x2160 | YouTube, hero sections, desktop wallpapers, TV |
| 1.91:1 | 1200x628, 1200x630 | OG images, Facebook link shares, ads |
| 9:16 (Vertical) | 1080x1920 | Stories, Reels, TikTok, Shorts |
| 2:3 | 1000x1500, 600x900 | Pinterest pins, portrait photography |
| 3:1 | 1500x500, 1584x396 | Twitter header, LinkedIn banner |
| 21:9 (Ultrawide) | 2560x1080, 3440x1440 | Ultrawide monitors, cinematic banners |
The key thing to remember: when you resize an image, you should maintain the original aspect ratio unless you’re intentionally cropping to a new one. Stretching a 16:9 image into a 1:1 square will distort it. Cropping it to 1:1 will lose the edges. If you’re concerned about sharpness when scaling between these ratios, our guide to resizing without quality loss walks through the algorithms and settings that preserve detail. BulkImagePro’s crop tool lets you batch-crop to any target ratio, and our aspect ratio calculator helps you work out the math before you commit.
If you’re looking for format-specific advice alongside these dimensions — like whether to export as JPEG, PNG, or WebP for each platform — our format conversion tool handles batch format changes, and the image formats for web guide breaks down which format works best where.
Ready to resize your images to any of these dimensions? Try BulkImagePro’s bulk resizer free — resize, crop, and compress up to 50 images at once, right in your browser. No signup, no uploads, no software to install. Grab your originals and start hitting the exact dimensions every platform demands.
Frequently Asked Questions
What image size works for all social media platforms?
There is no single size that works perfectly everywhere, but 1080 x 1080 pixels (1:1 square) comes closest. It displays well on Instagram, Facebook, LinkedIn, and Twitter/X feeds. However, you'll get better results creating platform-specific sizes -- 1080 x 1350 for Instagram portrait posts, 1000 x 1500 for Pinterest pins, and 1280 x 720 for YouTube thumbnails. A bulk photo resizer makes generating multiple sizes from one original fast and painless.
How do I calculate pixels needed for a specific print size?
Multiply the print dimension in inches by the DPI (dots per inch) you need. For standard high-quality print at 300 DPI: an 8 x 10 inch print requires 2400 x 3000 pixels (8 x 300 = 2400, 10 x 300 = 3000). For large-format prints viewed from a distance, 150 DPI is often sufficient, which halves the pixel requirements. Our aspect ratio calculator can help you verify dimensions before resizing.
What are the best image dimensions for e-commerce product photos?
Square images at 2000 x 2000 pixels work well across most platforms. Amazon requires a minimum of 1000 x 1000 (recommends 2000 x 2000), Shopify recommends 2048 x 2048, and Etsy wants at least 2000 pixels on the shortest side. Starting with 2048 x 2048 square images and resizing down for each platform is the most efficient approach, especially if you use a batch resize tool to handle multiple products at once.
What size should my Open Graph (OG) image be?
The standard OG image size is 1200 x 630 pixels with a 1.91:1 aspect ratio. This works across Facebook, LinkedIn, Slack, Discord, and most other platforms that display link previews. Twitter/X uses a nearly identical size (1200 x 628). Create one image at 1200 x 630 and it will display correctly virtually everywhere. Keep important text and graphics away from the edges, as some platforms crop slightly.
How do I resize images for multiple platforms at once?
Use a batch resize tool like BulkImagePro's bulk resizer. Upload your original high-resolution images, set the target dimensions for one platform, download the batch, then repeat for the next platform. For aspect ratio changes (like going from square product photos to 4:5 portrait Instagram posts), use the bulk crop tool first, then resize. The entire process takes minutes for dozens of images.
Why do my images look blurry after uploading to social media?
Social platforms compress every image you upload to save bandwidth, and this compression is more aggressive when your image is not the expected size. If you upload a 4000 x 4000 image to Instagram, they resize it to 1080 and recompress it -- double quality loss. The fix is to upload at the exact recommended dimensions (1080 x 1080 for Instagram squares, for example) and pre-compress to JPEG at 80-85% quality. When the platform sees an already-optimized image at the right size, it applies less additional compression.
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