Social Media Image Sizes 2025

Every social media platform has specific image requirements. Upload the wrong size, and your images get cropped awkwardly, compressed badly, or displayed incorrectly. Get the sizes right, and your content looks professional and performs better.

This guide covers the exact image dimensions and formats for every major social platform in 2024.

Quick Reference: All Platforms

Platform	Profile Photo	Cover/Banner	Feed Post
Facebook	170 × 170 px	851 × 315 px	1200 × 630 px
Instagram	320 × 320 px	N/A	1080 × 1080 px
Twitter/X	400 × 400 px	1500 × 500 px	1200 × 675 px
LinkedIn	400 × 400 px	1584 × 396 px	1200 × 627 px
Pinterest	165 × 165 px	N/A	1000 × 1500 px
YouTube	800 × 800 px	2560 × 1440 px	1280 × 720 px
TikTok	200 × 200 px	N/A	1080 × 1920 px

Facebook Image Sizes

With nearly 3 billion monthly users, Facebook remains essential for most brands.

Profile Picture

• Size: 170 × 170 pixels (displays at 176 × 176 on desktop)
• Format: JPG or PNG
• Shape: Circular crop

Cover Photo

• Size: 851 × 315 pixels (minimum 400 × 150)
• Format: JPG (smaller file) or PNG (better quality)
• Mobile display: Center 640 × 360 pixels shown on mobile

Feed Posts

Type	Size	Aspect Ratio
Landscape	1200 × 630 px	1.91:1
Square	1080 × 1080 px	1:1
Portrait	1080 × 1350 px	4:5
Carousel	1080 × 1080 px	1:1

Stories & Reels

• Size: 1080 × 1920 pixels
• Aspect ratio: 9:16
• Safe zone: Keep text within center 1080 × 1420 to avoid UI overlap

Event Cover

• Size: 1920 × 1005 pixels
• Aspect ratio: 1.91:1

Instagram Image Sizes

Instagram is highly visual—image quality matters more here than anywhere else.

Profile Picture

• Size: 320 × 320 pixels
• Format: JPG or PNG
• Shape: Circular crop

Feed Posts

Type	Size	Aspect Ratio
Square	1080 × 1080 px	1:1
Portrait	1080 × 1350 px	4:5
Landscape	1080 × 566 px	1.91:1

Pro tip: Portrait (4:5) images take up more screen real estate and often perform better.

Stories & Reels

• Size: 1080 × 1920 pixels
• Aspect ratio: 9:16
• Format: JPG or MP4 (for video)
• Duration: Stories up to 60 seconds, Reels up to 90 seconds

Carousel Posts

• Size: 1080 × 1080 px (square) or 1080 × 1350 px (portrait)
• Images per carousel: Up to 10
• Consistency: All images must use same aspect ratio

Twitter/X Image Sizes

Profile Picture

• Size: 400 × 400 pixels (minimum 200 × 200)
• Format: JPG, PNG, or GIF
• Shape: Circular crop

Header/Banner

• Size: 1500 × 500 pixels
• Format: JPG or PNG
• Note: Edges may be cropped on mobile

In-Feed Images

Type	Size	Aspect Ratio
Single image	1200 × 675 px	16:9
Two images	700 × 800 px each	7:8
Three images	One 700×800, two 700×400	Mixed
Four images	700 × 800 px each	7:8

Link Preview Images

• Size: 1200 × 628 pixels
• Aspect ratio: 1.91:1

LinkedIn Image Sizes

Professional context requires polished visuals.

Profile Picture

• Size: 400 × 400 pixels (minimum 200 × 200)
• Format: JPG or PNG
• File size: Under 8 MB

Background/Banner

• Size: 1584 × 396 pixels
• Format: JPG or PNG

Company Page

Element	Size
Logo	300 × 300 px
Cover	1128 × 191 px
Life tab image	1128 × 376 px

Feed Posts

• Size: 1200 × 627 pixels
• Aspect ratio: 1.91:1
• Square: 1080 × 1080 pixels also works well

Article Cover Images

• Size: 1200 × 644 pixels
• Aspect ratio: 1.86:1

Pinterest Image Sizes

Pinterest favors vertical images—they stand out in the feed and get more engagement.

Profile Picture

• Size: 165 × 165 pixels
• Shape: Circular crop

Standard Pins

• Optimal size: 1000 × 1500 pixels
• Aspect ratio: 2:3
• Minimum width: 600 pixels

Idea Pins (Stories)

• Size: 1080 × 1920 pixels
• Aspect ratio: 9:16

Infographic Pins

• Width: 1000 pixels
• Height: Up to 2100 pixels (longer gets truncated)
• Aspect ratio: 1:2.1 maximum

Pro tip: Taller pins (2:3 or longer) perform better on Pinterest.

YouTube Image Sizes

Channel Profile Picture

• Size: 800 × 800 pixels
• Shape: Circular crop

Channel Banner

• Size: 2560 × 1440 pixels
• Safe area: 1546 × 423 pixels (always visible)
• Mobile: 1546 × 423 pixels shown
• Desktop: 2560 × 423 pixels shown

Video Thumbnails

• Size: 1280 × 720 pixels
• Aspect ratio: 16:9
• Minimum width: 640 pixels
• Format: JPG, GIF, or PNG
• File size: Under 2 MB

Pro tip: Custom thumbnails are crucial for click-through rates. Use high contrast, readable text, and expressive faces.

TikTok Image Sizes

Profile Picture

• Size: 200 × 200 pixels
• Shape: Circular crop

Video Dimensions

• Size: 1080 × 1920 pixels
• Aspect ratio: 9:16
• Safe zone: Keep important elements within center area to avoid UI overlap

Which Image Format to Use

JPEG — For Photographs

• Best compression for photos
• Small file sizes
• Universal compatibility
• No transparency support

PNG — For Graphics and Logos

• Lossless quality
• Supports transparency
• Larger file sizes
• Best for sharp edges and text

WebP — For Everything (where supported)

• Smaller than both JPEG and PNG
• Supports transparency
• Great for web, less universal on social

Recommendations by Use

Content Type	Format	Why
Product photos	JPEG	Good compression, universal
Logo overlays	PNG	Transparency, sharp edges
Infographics	PNG	Text clarity
Photography	JPEG	Best size/quality balance
Mixed content	PNG	Preserves all elements

Optimizing Images for Social Media

1. Resize to Exact Dimensions

Don’t let platforms resize your images—they compress aggressively. Use our bulk resizer to create perfectly-sized images.

2. Compress Without Quality Loss

Large images upload slowly and may get compressed more by platforms. Use our compressor to reduce file sizes before uploading.

3. Crop to Correct Aspect Ratios

Use our bulk cropper to batch-crop images to platform-specific aspect ratios:

• 1:1 for Instagram feed squares
• 4:5 for Instagram portrait posts
• 16:9 for YouTube thumbnails
• 2:3 for Pinterest pins

4. Create Multiple Versions

One image won’t fit all platforms. Create versions for each:

1. Start with your highest-resolution original
2. Crop to each platform’s aspect ratio
3. Resize to each platform’s dimensions
4. Compress for fast uploading

Batch Processing for Social Media

Managing images for multiple platforms is time-consuming. BulkImagePro helps:

• Bulk Resizer — Create multiple sizes at once
• Bulk Cropper — Crop to specific aspect ratios
• Bulk Compressor — Optimize file sizes
• Format Converter — Convert between JPEG, PNG, WebP

Process up to 50 images at once—no signup required.

If you’re preparing product images for social media alongside your e-commerce store, our e-commerce image optimization guide covers how to create consistent product visuals across all channels.

Platform-Specific Tips

Facebook

• Use PNG for graphics with text (JPEG compression blurs text)
• Keep important elements away from edges (mobile crops cover photos)
• Test how images appear in feed vs. when clicked

Instagram

• Portrait images (4:5) take more screen space and often perform better
• Consistent aspect ratios across carousel posts
• High-contrast images stand out in crowded feeds

Pinterest

• Longer images (2:3 ratio) get more visibility
• Include text overlay for context (many users don’t read descriptions)
• Use bright, warm colors—they tend to perform better

YouTube

• Thumbnails are crucial—spend time on them
• Use expressive faces and readable text
• Test thumbnail appearance at small sizes (that’s how most people see them)

FAQ

Why do my images look blurry after uploading?

Social platforms compress images to save bandwidth. Solutions:

1. Upload at exact recommended dimensions
2. Use JPEG at 80-85% quality (already compressed = less platform compression)
3. Avoid uploading already-compressed images

Should I use the same image across all platforms?

No. Different platforms have different aspect ratios and audiences. Create platform-specific versions for best results.

What file size should my images be?

Aim for under 500KB for most social images. Compress using BulkImagePro before uploading.

How do I make images that work on multiple platforms?

Start with a high-resolution original (at least 2000px wide). Then crop and resize for each platform’s requirements.

JPEG or PNG for social media?

JPEG for photographs, PNG for graphics with text or transparency. JPEG files are smaller, which means faster uploads and less platform compression.

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